21 Jul 4 actions that Public Administrations can take to optimize their services
Digital transformation has gone from being an aspiration to a necessity for public and private companies alike. This is due to the force with which digitization has entered and taken over our lives, which has resulted in many organizations lagging behind and not being able to adapt as quickly as others, as is the case in some public administrations.
At AURA we are aware of the importance of having an advanced, efficient and agile public administration that addresses citizen requirements. To achieve this, it is first necessary for the public sector to transform and adapt to the changing needs of citizens, associations and companies. Therefore, below, we explain the reasons why it is essential for public administrations to embrace digital transformation and the four most important actions to optimize public services.
Digital transformation in public administration
Meeting the growing demands and expectations of citizens, especially younger generations, requires the use of technology to reinvent the way in which public administrations interact with them, with the aim of offering a better response to their needs, with efficiency and transparency.
The reasons for digitizing public administrations are varied, but we have selected the most relevant and pressing issues. We have answers to questions like: why is digital transformation of the public sector necessary? And how do we start the change?
The need for public sector transformation
1. Public entities are essential and they must function well.
2. Today’s society is not the same as it was ten years ago and traditional models do not fit into the current scenario.
3. Digital transformation results in significant time and cost savings.
4. In turbulent times like the current situation, with a major health and economic crisis, citizens need agile and simple processes.
5. Taking care of both the internal and external image is essential. Therefore, joining the digital age will generate a positive perception of progress and concern for users.
6. Citizens demand transparency and want to know investments in public resources.
7. Encourage the active participation of citizens in public life.
Actions to optimize public services
Materializing digital transformation in public entities is the real challenge. In this sense, the digitization of institutions must address the improvement of structures, public spending and the performance of professionals, with the sole purpose of cultivating their full potential and obtaining greater benefits. Likewise, it is important for the public sector to assess the impact of new digital devices and capabilities and understand how they can work together to modernize and optimize their services. Therefore, administrations should consider the following actions:
1. Have an intuitive electronic administration
Currently, it is essential to have an administration that shares and centralizes information and is intuitive to facilitate access to all citizens, without exception. A single data access portal allows personalized attention times to be shortened, the volume of information to increase and, thus, improves the degree of communication between the entity and citizens. Having a suitable document management system also provides significant improvements and helps to organize, share and accelerate the workflow in a much more efficient way.
2. Automate administrative procedures
Automating repetitive tasks streamlines the work of employees in public entities. This results in a higher quality of services and greater speed when sending documentation or providing answers to different questions or specific procedures.
3. Use technology to encourage citizen participation
The use of the Internet and new technologies are bursting into public administration with the aim of involving citizens in the entire policy-making cycle and in the decision-making process stages. For this reason, it is essential to promote the use of ICT and, thus, bring political life closer to all citizens. In this sense, it is also viable to use Artificial Intelligence (AI) and multiply the benefits of digitization.
4. Reduce the burden on citizens
Providing a simple service that involves minimum effort from citizens is key in all public services. Therefore, it is necessary to leverage the full potential offered by new technologies, in order to simplify procedures and streamline the instances and formalities of administrative procedures, whatever their nature.
AuraQuantic is a leading platform that has the most advanced knowledge and tools in the field of digital transformation. The professionals that make up AURA, the developer of AuraQuantic, are aware of the importance of digitizing the public sector, with the sole objective of adapting to today’s society and meeting the needs of citizens.
AURA, which accumulates many years of experience in process automation and the implementation of digital transformation in the public sector, has a plethora of success stories that explain the important benefits that organizations have achieved after starting to use AuraQuantic, such as cost savings, reducing the time invested in costly and repetitive tasks, increasing user satisfaction and improving response times, among others.
This digital process automation software guides public administrations throughout the transformation process, using the real-time operational context of each case to guarantee an optimal process.
In summary, public administration is an essential organism and we must aspire to achieve the best possible service. Therefore, as the adoption of new digital technologies increases, the public sector must seek to understand how to work together to optimize the citizen experience.