To automate the entire strategic communication monitoring system, PR, digital PR, event management and media monitoring.
As part of its digital transformation, ATIS Ketchum needed to design its own monitoring and information management system, to provide a media information service to its clients.
Difficulties monitoring and managing high volumes of information.
Lack of a reliable, secure and intuitive information storage system.
Lack of a reliable, secure and intuitive information storage system.
Probability of errors and duplicity of data.
BENEFITS.
Implementation of a digital information monitoring system.
Centralize all information in a database
Integration with internal systems including PR distribution
Generation of reports in Excel and PDF
Mayor precisión y consistencia en los datos
Optimización del flujo de trabajo
Incremento de la satisfacción del cliente
Mayor enfoque en la innovación
Reducción del impacto ambiental
Mejora en la trazabilidad
Customer testimonials.
“We can now measure the impact of PR management on each of our campaigns.”
Santiago Espinel
General Manager
“We have strengthened our daily press clipping service, making us an agency with a strong competitive advantage.”
Santiago Espinel
General Manager
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Case Study.
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