Everything you should know about the Internet of Things (IoT)

The world has undergone great changes due to digital transformation and continuous technological advances. The term Internet of Things (IoT), is used with increasing frequency, as are the positive and negative consequences that it entails. So, do you know what IoT is and what it consists of? Here is everything you need to know about IoT and how it influences our everyday life.

What is the Internet of Things (IoT)?

We live in an era of hyper-connection. In fact, 60% of the world’s population lives connected to the Internet, which means that more than four billion people use it regularly. In addition, every day it is more common to see new electronic devices that have been created to make life easier at home or at work. This influx of devices with internet connection generated the concept of the Internet of Things (IoT).

IoT consists of everyday objects connecting to the internet, enabling the automatic exchange of information with other devices or control centers without the need for human intervention. Thanks to this, different smart elements can be controlled remotely, and send alerts and status updates on IoT devices.

Thus, the Internet of Things could be thought of as an intangible concept, that is, it would be the connection, for example, between a smartphone and the vacuum cleaner used to clean the floor at home. There are countless examples in this category: kitchen robots, autonomous vehicles that drive or park alone, smart TVs, lighting or air conditioning devices, etc.

The massive adoption of this type of technology has made every smart object a great source of data. Therefore, it is important that any company that offers this type of product and / or service adopts adequate data governance, in order to protect consumer information and security.

How does the Internet of Things work?

The Internet of Things works by continuously sending, receiving and analyzing data in a feedback loop. These smart devices and systems have the ability to determine exactly what information is useful, for the sole purpose of spotting patterns, making recommendations, and preventing potential problems before they occur. Therefore, each IoT device is connected through a process called machine to machine (M2M), where two devices are linked using any type of connectivity (WiFi, Bluetooth, cable, etc.) without the need for human intervention.

The IoT concept is here to stay. Artificial Intelligence (AI) is already a reality and is can be found in a multitude of devices that are used on a daily basis. Thanks to AI, devices can analyze images, understand language, interact naturally and, most importantly, IoT data can be analyzed in order to draw conclusions about consumer habits and preferences.

To help customers improve work performance, customer experience and the detection of possible errors, AuraQuantic incorporates ready-to-use Microsoft Artificial Intelligence services, making them easy to create and implement in companies, with a multitude of functions and tools.

Benefits of IoT for companies

As technology advances, IoT solutions become more apparent and so does the influence they have on how we work and live. Nothing is further from reality, since a few months ago, most companies have opted for remote work models  to adapt to current circumstances. This explains why organizations have opted for competitive solutions such as the AuraQuantic remote work solution, to guarantee business productivity regardless of where their workers are located.

Companies are increasingly aware of the importance of technology and the incorporation of IoT devices, especially due to the proven benefits:

1. Creation of new business models

IoT opens up new business opportunities by reconfiguring traditional business models. Thanks to this, organizations benefit from important advances since they are empowered to offer personalized products and services based on consumer needs.

2. Increase in productivity

One of the great advantages of IoT is that you can monitor and control tasks remotely. In addition, process automation reduces repetitive or monotonous tasks and boosts work productivity, since employees can invest time in other, more critical tasks that require human intervention.

3. Improved customer experience

Understanding consumer needs and behavior is essential in any business. Thanks to IoT devices, process automation and data analysis, preference prediction is facilitated, creating much more attractive customer experiences. In addition, relations between brands and customers are strengthened.

4. Increase in occupational safety and data protection

On the one hand, the Internet of Data allows you to configure the devices used by employees so that their use does not put the privacy and security of the organization’s information at risk. On the other hand, IoT can help certain sectors to guarantee the occupational safety of employees in high-risk environments, such as mining or construction, integrating sensors, video surveillance cameras, etc.

5. Improved decision making

Analysis of the data collected from the devices connected with IoT provides companies with high-quality information, which helps to improve and accelerate decision-making. In addition, it enables companies to plan actions and strategies to reinforce their brand image.

The future of the Internet of Things

Currently, it is estimated that more than 8 billion devices are connected to the Internet of Things, and this number is expected to rise to 21 billion by 2025. Systems that are increasingly present in the day-to-day work, influenced by hyperautomation, remote work or digital transformation. Moreover, regarding the personal sphere, every day there are more devices that make it easier for us to do housework, drive and even contact other people.

In short, IoT, used in an appropriate way to guarantee the security of the data captured by their devices, generates an important technological advance and opens a wide range of possibilities for companies and users alike.

Jessica Mauro
jessica.mauro@auraquantic.com