Gartner defines the intelligent business process management suite (iBPMS) market as the group of vendors offering an integrated set of technologies that coordinate people, machines and things. An iBPMS allows “citizen developers” — most commonly business analysts, but also business end users — and professional developers to collaborate on the improvement and transformation of business processes. Products provide capabilities to optimize business outcomes in real time for a specific piece of work. They also allow new, emergent practices to quickly scale across a function or enterprise.
Through better marketing efforts and messaging — such as co-branding in certain regions, co-creating whitepapers with Microsoft, and leveraging worldwide Microsoft events — AuraQuantic has strengthened its position within the Microsoft-centric market segment. It also plays a key role in the Microsoft partner community by taking a leadership role in the EMEA Microsoft partner channel.
AuraQuantic has increased its ease of use by introducing new UIs and improving forms design and forms execution. Furthermore, it has added high-availability and load-balancing functionality to support large-scale implementations.
AuraQuantic’s partner, sales and marketing strategies revolve around a targeted goals/clients/industry model that has helped improve brand awareness in regions such as North America,South Asia and the Middle East. Customer references for AuraQuantic this year indicated higher levels of satisfaction than in previous years.
AuraQuantic secured a high position in comparison to the other vendors given that, amongst the many other excellent ratings, AuraQuantic was positioned at the top of the important Visionaries quadrant.
AuraQuantic bolsters its position within the Microsoft-centric segment through increasing marketing efforts and messaging (e.g., co-branding in certain regions, leveraging worldwide Microsoft events, and playing a visible role in the Microsoft partner community by presiding the channel partners in EMEA).
In order to facilitate citizen-developer-based application composition, AuraQuantic has introduced a new set of easy-to-use connectors for Excel and email. These connectors are designed to help coordinate and sequence the execution of tasks, and orchestrate complex implementations.
AuraQuantic’s Partner, sales and marketing strategies have started to pay off, based on perceived sales traction and greater brand awareness in regions such as North America, South Asia and the Gulf area.
AuraQuantic confirmed its position among the top iBPMS vendors for all major use cases in this market.
AuraQuantic has introduced advanced process management and case management capabilities. The new Universal Watcher feature (a service that subscribes to defined business events spanning running processes), combined with a simulation and scenario-testing environment designed with the business user in mind, adds to the process intelligence capabilities.
AuraQuantic has a single integrated repository for processes, cases, content, web content, rules, collaboration and project management. This repository creates an environment that supports citizen developers in creating applications with little or no involvement from IT staff.
Rather than having to purchase the entire suite at one time, organizations can purchase individual modules as they mature their BPM capabilities.
AuraQuantic has kept up with its tradition of introducing some of the latest process-management-related innovations. Besides its distributed task control (Dynamically Activated Divisions), it provides role- and needs-based access to specified parts of the process at execution time (Secure Rooms). Further, it has integrated priority and task scheduling. It makes use of a containerized approach to cases, in which contextual details can be exchanged between cases (even ones that have not yet been defined). Finally, it has predictive analysis that can be based on forward chaining reasoning and contextual awareness.
According to our reference checks, AuraQuantic’s customer satisfaction is consistently very high.
Because of the modular structure of AuraQuantic, the iBPMS is also attractive to midsize organizations, brings high-end capabilities to these organizations.