The Key to Successful Digital Transformation

Today, there is no doubt that the need to digitize a company goes even deeper than meeting the needs of a Digital Economy, because we are already in a Digital Society.

We are faced with a business revolution that starts with the transformation of society, managing a colossal amount of information that circulates at breakneck speed and that changes the rules of play continuously forcing companies to act with great agility to modify their structures and even their business models.

Thus, the great challenge facing all companies of any size and in any country, is to adapt as quickly as possible to changing consumer habits and the explosion of new technologies.

Digital transformation is an inevitable and necessary step for the sustainable evolution of any company.

How to become a Digital Company: Strategy and Technology

In addition to the necessary change of mentality to fully understand and apply this new management concept, it is necessary to implement an effective strategy and to use the appropriate technology.

1. Digital Strategy

This involves following a clear and coherent digital transformation strategy for the entire company to reach digital maturity, which begins with a digital vision: digital thinking at all levels, from senior management to every employee and extending to external collaborators.

This digital vision entails continuously rethinking the Business Model, using a focused mentality for innovation and to maintain a culture of constant adaptation to market trends including adaptation of products and services and the internal structure in all its functional areas: marketing, communication, human resources, finance, operations, etc.

2. Digital Technology

A digitalized company is one that uses all the available digital technologies that empower optimization of company management and satisfy all people involved (customers, suppliers, employees, etc.), process automation, digital workstations and mobility, electronic documentation, Big Data, sensors and Internet of Things (IoT), etc.

Furthermore, in order to be truly effective, these technologies must be integrated with each other and with the rest of company management, which is a factor that is often overlooked and accounts for most failures in the digital transformation process.

For example, using an online trading platform with digital devices without instantly integrating the actions taken into the automated process flows in the company’s supply chain, results in a loss of control, inability to monitor and analyze and even bigger failures.

Although it seems obvious, most conferences and articles written by experts in digitization do not usually cover the necessity of task coordination, whether done by people or devices.

Indeed, sales representatives using their smartphones to consult prices and delivery times and make an order from the customer’s office is a great step in the right direction, but for successful digital transformation, these digital technologies must be integrated with the processes that manage all company areas: Marketing, Customers, Sales, Purchasing, Warehouse, Logistics, Collections, Technical Service, etc.

An effective solution is to use a digital intelligent Process Management platform, like AuraPortal iBPMS, that offers integrated digital support, automating work using system tasks and connections to devices, etc. and optimizing all actions that cannot be automated, such as actions performed by employees and external users (customers, suppliers, subcontractors, etc.), using all types of fixed or mobile devices.

Internal Digitization

  1. Automation of all tasks that can be automated (Devices, System Tasks and Connections).
  2. Optimization of the work that cannot be automated, such as employee tasks.
  3. Optimization of employee relations.

External Digitization

Not only with customers (essential) but with all external connections including suppliers, subcontractors, society, etc.

  1. Automation of all tasks that can be automated (Devices, System Tasks and Connections).
  2. Optimization of tasks performed by external users that cannot be automated.
  3. Optimization of relationships with external parties (multiple channels of instant interaction, using all types of fixed or mobile devices).

The AuraPortal iBPMS Platform empowers companies to turn theory into reality. The structured and unstructured information digitally obtained by the system, automatically becomes part of the database and the Document and Content Libraries, Dictionaries, etc. used by the automated processes and the AuraPortal tools for control and analysis of Business Activity.