AuraQuantic participates in Retail Forum 2024 as a Gold Sponsor

Categories: Events

After over a decade of remarkable success, the highly anticipated twelfth edition of the Retail Forum, organized by iKN Spain, returns this March with an exciting array of surprises and innovations. AuraQuantic is a gold sponsor of the biggest retail event in Spain, which will take place on March 21 at the IFEMA North Convention Center (Madrid).


The Retail Forum 2024 will delve deeply into the new retail trends shaping the retail landscape, alongside exploring cutting-edge technological advancements and the myriad of challenges confronting companies in an era defined by seismic shifts. From navigating the aftermath of the pandemic and geopolitical tensions like the Russia-Ukraine conflict to grappling with heightened competition and inflationary pressures, the sector faces unprecedented upheaval. In addition, companies are undergoing a major internal transformation to generate competitive advantages focused on product quality and differentiation, pricing strategy, optimization of distribution channels and promotional strategies. Innovation will feature prominently on the event’s agenda, with a special focus on investments in digital technologies such as Artificial Intelligence, process automation, Data Mining and Machine Learning.




The event, which is considered the benchmark event in the retail sector, boasts an exhibition space of 1000 m² and four conference rooms. These venues will serve as the epicenter for this year’s key discussions, encompassing pivotal topics including artificial intelligence, customer experience, personalization, sustainability, and smart stores.


Ilian Radoytsov, Chief Commercial Officer of AuraQuantic, will participate in the expert panel “Industry view: Technologies to provide the best customer experience and improve processes”, together with Pablo Aranda, CIO of Roberto Verino, and Bruno Soares, Global Strategic Accounts of FOUNDEVER. This panel will take place at 11:20 a.m. in the Yellow Room and will discuss the role of advanced technologies, such as generative AI and intelligent automation, in improving customer experience and operations. In addition, attendees interested in discovering more about AuraQuantic’s capabilities will be able to visit booth number 15 in the exhibition hall, where other leading technology firms will participate.


Moreover, the Retail Forum 2024 agenda encompasses a range of complementary activities designed to enrich the attendee experience. These include exciting raffles, immersive showcases depicting the future landscape of retail stores and points of sale, and the prestigious CEO Hub. At the CEO Hub, esteemed leaders from prominent retail companies, including Javier Arrevola, CEO of Casa del Libro, Amparo Cuerda Co-CEO of Deporvillage, José María Jiménez, CEO of Clarel, will engage in insightful discussions. They will hold private sessions and round tables, to share experiences and opinions and their invaluable expertise.


Retail and B2C sales professionals who wish to attend the event can obtain a free ticket by downloading the whitepaper on Retail Trends 2024, available at the beginning of this publication. AuraQuantic has meticulously crafted this report for the upcoming edition of the Retail Forum, boasting participation from 120 speakers and 70 esteemed technology partners.


iKN Spain is a leading company in the organization of business knowledge exchange events, such as Retail Forum, Revolution Banking, Pharmalog, Insurance Revolution and Data Officer. With over 30 years of experience and an international presence in countries including Italy, Portugal, Mexico and Angola, the company is dedicated to creating meeting spaces to share the most innovative experiences and generate new business opportunities.