ELPOZO ALIMENTACIÓN increases its business productivity levels by 95 % with the help of AuraQuantic

Categories: Success stories

ELPOZO ALIMENTACIÓN, part of the Grupo Fuertes holding company, has improved its productivity by 95% and reduced human errors by 85% using the AuraQuantic platform. This has been achieved using process automation technology that automates repetitive tasks, minimizing costs and time, and increasing the levels of efficiency and business agility.


Grupo Fuertes decided to begin its digital transformation by centralizing the different processes managed by each of the companies in the group. In addition to this, the company’s management team was interested in incorporating a technological solution that would serve to automate workflows, centralize information, define roles and permissions for task management, and provide graphs and reports with real-time data on operations.


After analyzing various software solutions, AuraQuantic was selected due to its multiple functionalities and benefits. Since 2008, the platform has enabled the design and management of various operational processes involving numerous departments. The digitized processes range from purchasing to supply management. In 2014, Grupo Fuertes incorporated AuraQuantic’s business application integration functionality to leverage the SAP connector in particular. This integration resulted in improved visibility of data and gave greater control over budgets, purchase requests, and order dispatch. In the words of Carlos González, an Analyst at Grupo Fuertes, “All information provided in AuraQuantic was immediately reflected in SAP and vice versa”.


ELPOZO ALIMENTACIÓN, is part of the Grupo Fuertes holding company and specializes in the production of fresh, processed, and cured meat products. Since its foundation in 1954, ELPOZO ALIMENTACIÓN, has become one of the most popular food brands in Spanish households, according to data from the Brand Footprint ranking, produced by Kantar Worldpanel.